Become a Globally Recognized Highly Paid and Sought-After Digital Marketer that actually makes money, gets a well-paid job and boost any business sales and awareness faster!
Whether you're a complete beginner, business owner or marketing professional looking to upskill, this digital marketing training is perfect for you. our programme in Digital Marketing will introduce you to the key digital marketing specialisms, from mobile and social media to email, PPC marketing and SEO.
For Whom:
Everyone working in a supervisory position
Graduates
Anyone looking to pursue a career in digital marketing
IT Managers
Business owners
Senior Management
Anyone responsible for developing and/or implementing a digital marketing strategy for their organization
Marketing Executives
Managers
Course Content
Introduction to Digital Marketing
Principles of Digital Marketing
Developing Objectives
Digital Research
Cultural Research
Connecting with the Customer
Content Marketing
Concepts & Strategy
Using Content Research
Content Marketing Plans
Creating & Curating Content
Publishing & Distributing Content
Metrics & Performance
Social Media Marketing
Key Social Platforms
Setting up a Social Media Experience
Growing & Engaging an Audience
Social Media Campaigns
Data-Driven Audience & Campaign Insights
Search Engine Optimization (SEO)
SEO Fundamentals
SEO & Business Objectives
Keywords
SEO Content Plan
Search Ranking
SEO Performance
Paid Search (PPC) using Google Ads
Fundamentals of Paid Search
Google Ads
Search Campaign Management
Search Campaign Measurement
Display & Video Advertising
Fundamentals of Display & Video Advertising
YouTube
Google Display Network
Ad Formats
Video Campaigns
Measurement and Optimization
Email Marketing
Email Marketing Fundamentals
Tools and Strategy
Email Design
Email Campaigns
Testing and Optimizing
Marketing Automation
Website Optimization
Web Design and Website Optimization
Websites Design Principles & Website Copy
User-Centered Design
Website Optimization
Website Metrics
Analytics with Google Analytics
Web Analytics Fundamentals
Configuring a Google Analytics Account
Setting Goals
Monitoring Campaigns
Analyzing & Recording Data
